Luxury Lives Legacy

Rio Swag Kids is the philanthropic heartbeat of Rio Swag Day, transforming luxury into lasting impact for Rio de Janeiro’s youth.

20% of every experience booked with Rio Swag Day funds sports, arts, and tech programs for underserved communities.

We believe talent has no ZIP code. Rio Swag Kids breaks cycles of poverty by investing in potential, not pity. Through partnerships with local leaders, we co-create programs that empower teens to become athletes, artists, and innovators—while ensuring every dollar respects their dignity.

Programs That Build Futures

  • How It Works

    Your luxury experiences fund our initiatives: 20% of profits + optional client contributions fuel scholarships, equipment, and mentorship networks.

  • Ethics First

    No poverty tourism. No saviorism. Every program is designed with communities, never for them.

Luxury isn’t just about what you take—it’s what you leave behind. Here, every helicopter ride or VIP dinner plants seeds for a fairer future.

  • 1

    Transparency Promise: Annual third-party audits track every dollar. Receive a personalized impact report with your booking.

  • 2

    No Handouts, Just Hand-Ups: We invest in infrastructure, not temporary fixes. Think recording studios, not donated toys.

  • 3

    Client Participation: Sponsor a scholarship, mentor a teen, or fund a workshop—always on the community’s terms.

The Vision Ahead

By 2030, Rio Swag Kids aims to empower 5,000 youth annually, creating a generation that redefines Rio’s narrative—from survival to self-made success.

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